ESS Skill Stack Demo

Let me show you how the email story selling skill stack works once you've got it installed into your cloud account.

So I'm inside my cloud account right now, and I've just started a new thread in the workspace and I said, let's write an email for the ESS skill stack offer.

So it loaded up all the context and you can see it's got my voice profile loaded, it's got my offer details loaded, and it's got my avatar loaded.

And so now it's presenting me with a couple of different options for how to write the email.

The first is that I can give it a story idea, right?

So if I have a story idea in my head or maybe for my story bank, I can give it to Claude and have it turn that into an email.

Or, it can mine a piece of my content, it can mine a recent call, transcript.

I can give it one of my ten commandments and have it build an email around that.

It can search the web and give me some current, events or news stories to react to.

It can, double down on a winner.

So look at the past history of emails that I've written and sent and see which ones performed well.

Or if I'm totally drawing a blank, it can give me a story prompt and interview me to draw the story out.

Okay.

Okay.

And so for this first demo, I'm actually going to use a story I have in my story bank.

So I'm just gonna copy and paste it in here.

And so this story is, from one of my early copywriting clients that I worked with, who, when I started working with him, he told me that he had once hired Dan Kennedy, who's a legendary A list copywriter, to write a sales letter for him and had paid him 50 grand.

And then that sales letter had proceeded to completely flop it.

Like, the promotion was a total bust.

And that blew my mind at the time because I was, you know, still new to the industry and I didn't realize that, you know, that was, that was regular, like, that was normal.

Right.

The idea that, you know, even the best copywriters in the world don't always write winners.

and so anyway, that's a story that I've jotted down in my story bank and saved.

And so the story just includes a couple of details about that.

And the lesson that I jotted down is that no one writes a winner every time.

So I'm just going to hit enter and give that to Claude and then what it's going to do is take that story and that lesson and turn it into a fully fleshed out four step email broken down according to the email story selling formula.

So story lesson, pivot and then call to action.

It's going to present that outline for my approval and then once it's good to go I will give it the green light and it will go ahead and write the email for me.

All right, so here comes our outline.

And you can see it's broken down the email angle, the story type, the offer, the offer facet.

So what component of the offer we're actually going to lean into in the email?

Because you know, most offers have multiple facets that you might want to promote and one might make more sense than another depending on the story you want to lead with.

Now we've got the story, we've got the lesson, we've got the pivot and the call to action.

And so I'm just going to say looks good.

Write the email.

All right, so it took us a little over a minute for Claude to produce that email.

And here we are now it's done and it saved that as a markdown file within my workspace.

And just taking a quick look at, at this email, the subject line, Dan Kennedy bombed a 50k sales letter.

It's got one of my signature openers which is true story.

The visual flow looks great.

The bolding and emphasis on the lesson is also one of my signature elements.

And yeah, overall the email is looking awesome.

So that's one way to use the email story selling skill stack to spin up an email super fast is to hand it a story idea from your story bank and then let it take it from there.

However, sometimes you know, you don't have a kind of ready made story unless and you know, anything that's, that's kind of like in the pipeline and ready to go.

Sometimes it's just a half baked idea, right?

You want to be able to just kind of do like a brain dump Claude and then have it workshop that and turn that into an email.

So that's what I'm going to do next.

Okay, we're going to move on to another email and the story here is a bit of a half baked idea.

I'm not quite sure exactly how to tie it into the skill stack offer yet, but, but here's the story.

So like any card carrying movie fan, I went to see the Odyssey, Christopher Nolan's new movie, on opening weekend and the reviews have been stellar.

So I was you know, super, super hyped.

I'm a big fan of his.

but when I got to the theater and the movie started, I couldn't believe how loud it was.

Like literally the first scene in the movie is someone banging a staff against the table.

And like that sound was deafening.

Like it was, it was worse than being at a club.

And essentially for the next like three hours I had to constantly be covering my ears because the sound was, was so loud it was painful.

And literally I probably had my ears covered for like 50% of the movie, which as you can imagine, you know, detracted from the, the enjoyment pretty, pretty significantly.

Okay, so that's the story and again, I'm thinking about there's got to be some kind of way to kind of tie this in with, you know, you going into something and yet kind of some unexpected dimension really interfering with your experience, you know, your enjoyment of the thing.

I don't know, that's, that's what I feel like is kind of at the core of this.

But again, I'm not sure how to tie this into the skill stock offer, so I'd love for you to you know, suggest how best to do that.

Okay, so there was my, you know, brain dump voice note about my experience seeing the Odyssey.

And so now we'll see what Claude can do with that and how we can tie that in with the offer that we're promoting, which is the skill stack.

All right, so cloth out for about a minute there.

And now we're going to see how it suggests tying things together.

Okay, let's have a look.

So the angle is a brilliant movie ruined by one deafening flaw equals a brilliant email ruined by one blaring AI tell.

No matter how good your story and offer are, the robot speak makes subscribers cover their ears before they reach the good part.

nice.

Okay, that's actually pretty clever.

I like that.

okay.

The offer facet is the voice fidelity and silent 15 point audit, which is the AI tell killer.

This is a deliberate rotation off last emails daily at Bats Facet.

The problem domain here is readability and trust, not volume.

So it matches the lesson cleanly.

The audit strips the one jarring dimension dash is unlock the secrets.

It's not X, it's Y.

before you ever see the draft.

Okay, nice.

so it's got the story and then the lesson is one overpowering flaw can drown out everything you did.

Right.

Get the thing.

95% brilliant and the 5% that greats is all anyone remembers.

Okay, I like that.

your emails have a volume knob too.

And it's the AI tells the EM dashes the leverage unlock game, changing the two polish robot rhythm subscribers can smell from the subject line.

You can have a killer story and a real offer, but if the delivery makes them wince, they cover their ears.

AKA delete or tune out long before the good part.

And here's the cruel bit.

You usually can't hear it yourself because you're the one who wrote it.

Or the AI wrote it for you.

The cta.

How does the supplier.

What should they do next?

the skill stack.

Builds a voice profile from your actual writing and runs a silent 15 point audit that kills those tells before you ever see the draft.

So what hits the inbox?

Sounds like you on a good day.

Not a robot in address.

Okay, nice.

Looks good.

Let's write the email.

All right, so that took Claude another call, it 75 seconds, to spin this up and now we've got our second finished email.

And again, I'm just going to take a quick look.

They can smell it from the subject line.

Okay.

So I might give that a little bit of work.

we've got a different opener, which is nice.

Again, visual flow.

Looks great.

Looks very, on brand.

For me, the lesson is bolded.

One jarring flaw can bury a masterpiece.

Okay, it's nice.

It's pretty punchy.

Yeah, I like it.

It looks good.

So now I'm going to say, give me some subject line options.

And so of course, sometimes the first subject line you get isn't always the one you want to go with, or you'd like to see some more options to help, you know, just kind of spark your, your creativity.

And so we're going to ask Claude for some subject line options and it's going to give us 15 new subject line ideas ranked in order of its preference.

Alrighty, so let's see what subject line options we've got.

Okay, your list can smell AI from the subject line.

Here's how to stop it.

Okay, I like that.

That's definitely strong.

the sound only your subscribers can hear.

Why does my writing sound like a robot?

This is why your subscribers quietly tune you out.

Okay, that's pretty good too.

Yeah, honestly, I think number one is the.

Is the choice there.

let's do number one.

But.

So there you have it.

Right?

less than 15 minutes, start to finish.

We've pumped out two completed emails, all right.

So that's the beauty of the email story selling skill stack, is that there are so many ways that it can help you write emails very quickly that as you can see, actually sound like you because they're based on your voice profile and, and are absent of all the AI tells that you get with, you know, out of the box Claude or ChatGPT.

So if you want to grab a copy and install this into your cloud account, I recommend you do that below.